The Potentino Scent Project


At Castello di Potentino, in the Monte Amiata valley of southern Tuscany, a rare ecological continuity endures. Here, poet-scholar and olfactory artist Susan Barbour and independent perfumer and multidisciplinary artist Michael Nordstrand embark on a new phase of collaborative research exploring how past inhabitants of this landscape perceived and composed their sensory world.

Unlike much of the Italian countryside, the land around the castle has avoided industrial agriculture, preserving a biodiverse ecosystem shaped by Etruscan, Roman, and medieval life. This layered terrain forms the basis for a project treating scent as both historical evidence and living material.

Combining olfactory field research, historical perfumery scholarship, and archaeology, the collaboration examines scent as a bridge between environmental history and the ritual, domestic, and horticultural practices of past communities. Susan’s earlier residencies at Potentino produced a mapped scent walk and field guide documenting the valley’s aromatic plants, resins, woods, soils, and subtle human traces. The next phase integrates ongoing fieldwork with Michael’s research into medieval medicinal plants, reconstructed ancient perfumes, and public scholarship on humanity’s enduring bond with aromatic botanicals.

Archaeological research into a Franciscan monastery and the surrounding Etruscan and Roman farming land adds material evidence to this exploration of Potentino’s sensory histories.

The team works through three intertwined approaches:

  • ecological observation of Potentino’s biodiversity;

  • study of textual and archaeological sources on Mediterranean perfumery;

  • experimental reconstruction via historically grounded fragrances.

Rather than seeing perfumery solely as aesthetic, the project practices “sensory anastylosis”—reassembling ecological and historical fragments into materially plausible experiences. These reconstructed scents invite contemporary audiences to encounter the valley’s sensory past and connect with enduring human and ecological continuities.

About the Collaborators

Susan Barbour

Susan Barbour is a poet-scholar, visual and olfactory artist, and independent perfumer whose work spans literature, sensory art, and the study of smell as a form of knowledge.

She holds an M.A. from Johns Hopkins University and a D.Phil. in English Literature from University of Oxford. Alongside her creative and scholarly publications, she earned the Level 4 Diploma from the Wine & Spirit Education Trust, an experience that refined her sensory practice and ultimately led her toward perfumery as both interpretive and compositional art. She reflects on this evolution in her TEDxRoma talk, I Smell Human.

During an artist residency—extended unexpectedly by the COVID-19 pandemic—at Castello di Potentino, Susan deepened her practice of scent walking, documenting the valley’s human and ecological olfactory life. As founder of the independent scent house AMIATA, she creates scent-poems that translate biodiverse landscapes into wearable form, inviting renewed attention, embodiment, and reciprocity between humans and place.

Michael Nordstrand

Michael Nordstrand is the founder of Mythologist Studio™ and a distinctive voice in contemporary perfumery, known for balancing technical precision with emotional depth through a cross-disciplinary approach uniting art, history, and science.

He trained in perfume creation and cosmetic sciences at Givaudan, ISIPCA, and The Grasse Institute of Perfumery, and holds certification in medicinal plants from Cornell University, where he focused on botanicals popularized during the Middle Ages.

A self-described “method perfumer,” Michael immerses himself fully in the historical and conceptual world of each project. His work has been recognized with the Art and Olfaction Awards (2025) and the British Society of Perfumers Award (2024). His practice spans fragrance creation for major houses such as Tom Ford and Jo Malone, as well as institutional collaborations with the Getty and the Metropolitan Museum of Art, where his research and educational initiatives examine humanity’s enduring relationship with aromatic plants.